Effective Date: July 13, 2018
Last Updated: July 13, 2026

At CU CABLE （"we", "our", "us"）, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://cu-cable.com （the "Site"）, make a purchase, or interact with us.

We serve customers across North America and Europe and comply with applicable privacy laws, including the General Data Protection Regulation （GDPR） for European customers and the California Consumer Privacy Act （CCPA） for California residents.

1. Information We Collect

When we refer to "Personal Information," we mean information that identifies or can reasonably be linked to you. We collect the following categories of personal information:

Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect:

• Contact details: Name, billing address, shipping address, email address, and telephone number

• Payment information: Credit card numbers, expiration date, and billing details（processed securely through our payment gateway）

• Transaction details: Items ordered, purchase history, order value, and delivery preferences

Device Information

When you visit the Site, we automatically collect:

• Technical data: IP address, browser type, operating system, and device information

• Usage data: Pages viewed, products browsed, search queries, time spent on Site, and referring websites

• Cookies and tracking: Session cookies, persistent cookies, pixel tags, and web beacons

Account & Communication Information

• Account credentials: Username, password, and security preferences（if you register an account）

• Communications: Messages, emails, chat logs, and support tickets you send to us

• Marketing preferences: Newsletter signups, promotional preferences, and survey responses

Information from Third Parties

We may receive information about you from third-party service providers such as payment processors, shipping carriers, and analytics platforms.

2. How We Use Your Information

We use your Personal Information for the following purposes:

3. How We Share Your Information

We share your Personal Information with third parties only to the extent necessary to operate our business and provide our services.

Service Providers

We use third-party service providers to help us:

• Process payments — Payment gateways that handle credit card transactions

• Fulfill orders — Shipping carriers for delivery

• Power our store — Our e-commerce platform provider

• Analyze traffic — Analytics tools to understand Site performance

• Send communications — Email marketing platforms

Legal Disclosures

We may disclose your Personal Information if required by law, to enforce our policies, or to protect the rights, property, or safety of CU CABLE, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred to the new owner.

No Sale of Personal Information

We do not sell, rent, or trade your Personal Information to third parties for monetary consideration.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze Site traffic.

Types of Cookies We Use

Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling essential cookies may affect Site functionality.

For more information about cookies, visit http://www.allaboutcookies.org.

5. Data Security

We implement appropriate technical and organizational measures to protect your Personal Information against unauthorized access, disclosure, alteration, or destruction.

• Encryption: All data transmissions between your device and our Site are encrypted using Secure Socket Layer （SSL） technology

• PCI-DSS compliance: Payment information is handled in accordance with Payment Card Industry Data Security Standard requirements

• Secure storage: Your data is stored on secure servers behind firewalls

• Access controls: Only authorized personnel have access to Personal Information

While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

After the retention period expires, we securely delete or anonymize your Personal Information.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your Personal Information.

For European Customers （GDPR）

If you are located in the European Union or United Kingdom, you have the right to:

• Access — Request a copy of the Personal Information we hold about you

• Rectification — Request correction of inaccurate or incomplete information

• Erasure — Request deletion of your Personal Information（"right to be forgotten"）

• Restriction — Request restriction of processing

• Portability — Request transfer of your data to another controller

• Objection — Object to processing based on legitimate interests or direct marketing

• Withdraw consent — Withdraw your consent at any time（where processing is based on consent）

For California Residents （CCPA/CPRA）

If you are a California resident, you have the right to:

• Know — Request disclosure of the categories and specific pieces of Personal Information we have collected about you

• Delete — Request deletion of your Personal Information

• Opt-out — Opt-out of the sale or sharing of your Personal Information（we do not sell your information）

• Non-discrimination — Exercise your rights without being discriminated against in pricing or service

How to Exercise Your Rights

To exercise any of these rights, please contact us using the details in Section 10 below. We will respond to your request within 30 days as required by law.

We may need to verify your identity before processing your request. This may require providing additional information to confirm your identity.

8. Children's Privacy

Our Site and services are not directed at children under the age of 16. We do not knowingly collect Personal Information from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.

9. International Data Transfers

CU CABLE is based in China and serves customers worldwide. Your Personal Information may be transferred to, stored in, and processed in countries outside your jurisdiction, including China and the United States.

When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses（for EU data transfers）

• Data processing agreements with all service providers

• Compliance with applicable data protection laws in both origin and destination countries

By using our Site and providing your information, you acknowledge and consent to such transfers.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We respond to all privacy-related inquiries within 30 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

• We will post the updated policy on this page with a new "Last Updated" date

• For material changes, we will notify you via email or through a prominent notice on our Site

• Your continued use of the Site after any changes constitutes acceptance of the updated Privacy Policy

We encourage you to review this Privacy Policy periodically.

12. Governing Law

This Privacy Policy is governed by and construed in accordance with applicable data protection laws in the jurisdictions where we operate. For customers in the European Union, the GDPR applies. For California residents, the CCPA/CPRA applies.